Have you ever…
…had a business that customers do not recognize?
…realized that many customers do not trust your business?
…offered products/services at too low prices?
Statistics show that we can
solve these problems through branding.
More precisely:
60%
How much is recommended to invest in branding, from the marketing budget
Source: Binet & Field 2013
That’s how I’ll create your brand
1. Discovery workshop
You answer a few questions for us quickly.
2. The strategy of the new brand
I determine who the brand is – what it believes in, what it wants, how it is different.
3. Verbal identity
I find its name and its own style of communication.
4. Visual identity
I outline the main elements that will make the brand visible and attractive.
5. Project delivery
I hand you a manual with rules and examples of use.
Discover all my branding services:
Brand strategy
Discovery workshop
One or two meetings where I learn more about your business
Defining the purpose
The brand will attract customers who believe in the same thing
Vision formulation
The brand’s place in the future it will create
Establishing the mission
What the brand offers
Selection of values
How the brand will keep its promises
Positioning
The place in the mind of the consumer that the brand will occupy
Differentiation
The main features that distinguish the brand from the others
Verbal identity
Choosing a name
I propose a series of names from which we select the most suitable one
Choosing a tagline
I propose several groups of words that summarize the brand and choose the best one
Voice tone matching
Yelled or whispered, often or rarely, thin or deep
Creating a personality
Brand features in line with established strategy
Language determination
Archaisms, neologisms or Englishisms? Long or short sentences?
Visual identity
Logo design
You choose the main visual identity element from a series of sketches created by us
Choosing the color palette
Essential element of differentiation
Font selection
Ensuring the readability of the text in any environment
Designing patterns
Brand identification aids, usually symmetrical
Identifying photo style
The brand’s way of communicating through photos
Identity simulation
Proof that the branding process works (business cards, letterhead, presentation map, product packaging, interior/exterior signage, website, etc.)
Brand Manual
Merger of delivered services
To remain known over time
Drawing the rules of use
For the correct use of the brand by all its users
Illustration of examples of use
For clarity – dos and don’ts
Discover more ↓
Contact me >>
See what other services
I can offer >>
