uppercase
We recently had the opportunity to work with uppercase, the online smartphone accessories store. vlads is the brand’s main partner for communication services. More precisely, we created the brand and we also helped it continue on its way.
Alex and Matei are 2 agile entrepreneurs who have been on the market since October 2021. They have turned their passion for phone accessories into a business that is growing slowly but surely.
The results of our collaboration
In addition to the complete creation of a brand identity – from strategy to brand book, our collaboration achieved and exceeded a number of objectives regarding social media communication. We helped the brand become more known and followed, especially using Instagram. Here are some of the uppercase (organic) Instagram page results from October 2021 to December 2022:
Average reach rate of posts (organic)
The percentage of unique users who saw the post, compared to the number of followers
(average post reach / number of followers * 100)
“benchmark: 7%
uppercase: 17.68%
Best uppercase post: 27%
Engagement rate (organic)
The percentage of reactions (like, comment, share), related to the number of impressions of the posts
(total engagement / total impressions * 100)
benchmark: 0.98%
uppercase: 3.8%
Best uppercase post: 6.71%%
Benchmarks source
Our services
From October 2021 until the end of 2022, with some interruptions, I helped the people at uppercase with several marketing and communication solutions:
– Creation of brand identity (strategy, verbal identity, visual identity, brand book)
– Social Media Management – content analysis, planning and monitoring
– Social Media Strategies – the use of different tactics to reach brand objections
– Content creation – copywriting, graphic design, photo/video productions for social media
– Consulting – advice and recommendations related to communication
Do you also want to build a memorable and valuable brand?
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