
BOB The Barber
If I had my own barbershop, my own barbershop, what would the logo look like? This is where we started in this logo design exercise.
So I wanted to create a geometric, cut-to-the-line concept that would illustrate the kind of barber BOB is – a perfectionist who won’t let you leave his barbershop until you look like new.
The logo
After a few sketches, I chose one and created several mini-versions before choosing the final one. Each facial feature changes the emotion conveyed, and I wanted to make sure the logo conveyed Bob’s seriousness. Which of them would you have wanted as your barber?

“Barber combing”
I couldn’t let BOB leave the logo design salon without a few measurements. This is how the final version has symmetrical lines.

Right before I dyed BOB, I realized I wanted to “trim” the beard as well. This is how the latest version is below:

Logo customization
I picked some matching colors and a couple of fonts that go well together. The main criterion was represented by an authentic look&feel.

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