RWRD

It is probably the freshest business concept I have had the opportunity to work with so far. In short, on the RWRD website you can win a luxury watch, the long-dreamed-of car or the latest Jordans. All you have to do is become the best at the game – and if you’re even a little bit into the sport, you’ll have a good chance.

Behind this concept is Armand Craus, a visionary and courageous entrepreneur. He turns his passion for sneakers into reality, but at the same time he aims to fulfill the dreams of thousands of users – ordinary people who will once again have the opportunity to own their desires.

Our approach

Every start-up with big dreams needs a solid foundation that will stand the test of time. Armand wanted this from the very beginning. When I also told him that a consistent brand will help him make decisions more easily in everything related to his new business, he got excited and decided to be actively involved in every stage of the branding process. To begin with, we clearly established the intrinsic coordinates of the brand, i.e. the purpose, the vision, the mission and the values. This foundation helped us create the rest of the brand identity.

Brand pillars

The workshops within the project ran naturally and simply, and the main credit goes to Armand. Although he had some ambiguities that we cleared up together, he was pretty clear about what kind of brand he wanted. This is how we managed to outline all the basic pillars – from the essence of the brand to differentiation and positioning. It wasn’t too difficult to fit it all into a promise connected at the same time to the product, the people and the future: Real Wins, Reaching Dreams.

Visual identity

We created a logo that summarizes the idea of winning in a subtle way. We knew it was going to be used in different communication environments, so we designed it in such a way that it could be easily resized or framed. The letter W symbol can be used on its own, ensuring brand identification in smaller spaces. Being an essential element of differentiation, the chosen color palette gives the brand a premium touch, while also being suitable for the gaming industry of which it is a part.

Visual patterns

To support the easy identification of the brand in various communication media, we created 2 specific visual patterns. Both highlight the winner symbol framed in the logo to highlight the brand promise.

How it works

Brand exposure is the real moment of truth in a branding process. It was only at this point that I knew 100% for sure that the new brand created for Armand was simple, appropriate and easily identifiable. All the developed elements come together to faithfully represent the brand in any environment.