vlads

‘Do you practice what you preach?’ That’s the question that made me create this new identity. To be trusted, I felt the need to develop a bigger, more professional brand identity, which would manifest my knowledge and expertise, but also help me reach my goals as a branding specialist. I think it really represents the potential of any project that I am working on and I’m proud of it! I also strongly feel that this identity will stand the test of time no matter what. The sketching phase was a little longer because I knew I wanted to use negative space and create a new symbol which could represent something on its’ own. The result enabled many visual explorations. The fact that I could easily create distinctive logo variations and patterns confirmed me that this logo was the right choice. Then, this happened: